Innovation in Testing Anritsu’s recent launch of the TestDeck web solution and 6G Test Platform demonstrates strong capabilities in cutting-edge testing technologies, presenting opportunities to upsell advanced diagnostic and measurement solutions to clients seeking digital transformation and future-proof testing infrastructure.

Strategic Partnerships The company's recent integration with Valeo’s platform and signing of Hyundai Mobis as a client indicate active engagement in the automotive sector, especially in connected vehicle and V2X testing markets, opening avenues for tailored inspection and detection solutions in automotive safety and connectivity.

Market Expansion Participation in global events such as SIAT 2026 and MWC 2026 showcases Anritsu’s efforts to penetrate emerging markets like automotive tech and telecommunications, creating sales opportunities for high-tech inspection systems that address the evolving needs of these industries.

Focus on Quality Control With over 200,000 installations across food and pharma sectors, Anritsu’s emphasis on high-performance inspection equipment offers a reliable solution for clients seeking compliance and safety certifications, making targeted upselling of software solutions and hardware upgrades a practical growth avenue.

Growing R&D Profile Investments in innovative solutions like 5G testing and virtual connectivity position Anritsu as a leader in telecom and connected device testing, providing opportunities to engage telecom operators and OEMs in deploying next-generation inspection and detection systems.