Channel Expansion Capitalize on the CF Stinson acquisition to access a broader distributor network and drive cross sell opportunities with existing customers, extending reach beyond Fort Worth.

Contract Market Focus Position Anzea as a high-performance upholstery solution for hospitality, healthcare, and education, emphasizing durable coatings, bold colors, and safe chemistry to meet specifier needs.

Digital Showcase Build a digital showroom and targeted content—case studies, project galleries, and how-to videos—to demonstrate fabric performance and design versatility to specifiers.

Product & Compliance Highlight coated fabrics with safe chemistry and strong durability to win bids with regulatory or sustainability requirements; provide sample programs and testing data for RFPs.

National Expansion Leverage a Texas-origin brand and agile team to scale nationally through CF Stinson’s footprint, trade shows, and outreach to architectural firms and design studios.