AO Employee Directory
RetailEngland, United Kingdom1001-5000 Employees
AO is a UK-based retailer focused on electrical products, headquartered in Bolton in North West England. It emphasizes online shopping and customer service, supported by a prominent Trustpilot profile that includes a large number of five-star reviews and an Excellent rating from more than 700,000 customers. The company describes its workforce as engaged and authentic, with a culture that prioritizes learning and development and includes Make A Difference days that encourage volunteering. Founded more than 25 years ago after a casual bet in a Bolton pub, AO has grown from a small starting idea into a major online electrical retailer. Its primary market comprises UK consumers seeking electrical products and related services, with a focus on delivering reliable experiences in online purchases. The organization highlights its inclusive culture and development opportunities as part of its identity, along with community involvement through MAD days.
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