Strategic Partnerships AORN has recently formed strategic collaborations with Johnson & Johnson and Solventum, signaling openness to partner-driven initiatives that enhance perioperative safety and educational offerings. This creates sales opportunities for suppliers of surgical safety products, training platforms, and nurse education tools aligned with mission partner programs.

Education and Training With a mission to promote evidence-based practice and provide professional development, AORN actively develops webinars and educational resources for perioperative nurses. This presents a channel for selling continuing education content, e-learning platforms, simulation training, and certification prep solutions.

Military and public sector AORN partners with military nursing education entities (USU, BAMC, overseas educators) to create webinars and support perioperative care. This opens opportunities to provide secure training delivery platforms, compliance with military procurement requirements, and standardized perioperative safety resources suitable for defense health systems.

Industry footprint As a non-profit membership association representing over 160,000 perioperative nurses and managing 42,000 RN members, AORN is a large, engaged professional community. Potential for targeted marketing, sponsor opportunities, and vendor relationships within a highly active clinical audience.

Tech-enabled outreach AORN employs a mix of marketing and analytics tools (Marketo, Google Analytics, DoubleClick, Akamai, etc.) indicating maturity in digital engagement. This suggests success partnering in data-driven marketing solutions, patient-safety technology trials, and scalable online education platforms that integrate with their existing tech stack.