Global expansion APE Grupo is actively expanding its international presence with a flagship showroom in Dubai and renewed exhibition spaces for international positioning, presenting opportunities to partner on regional distribution, design collaborations, and showroom co-marketing in Middle East and other markets.

Architectural awards The company runs Architecture Awards to recognize architects and designers using its ceramics, which can be leveraged to establish sponsorships, exclusive product placements, and targeted outreach to award-winning firms for premium tile projects.

Diverse collections With a broad catalog of around 4,000 references and multiple new artisanal lines unveiled at trade shows, there are upsell opportunities to verticalize offerings for specific markets, including hospitality, retail, and luxury residential segments through bespoke or coordinated tile schemes.

Trade show engagement Active participation in global trade shows like Coverings signals readiness for partnerships, distributors, and design collaborations; engage with their renewed exhibitor experiences to secure showroom placements, co-branded campaigns, and regional marketing initiatives.

Tech and commerce Utilizing platforms such as WordPress, Shopify and Mailchimp indicates capability for online cataloging, e-commerce expansion, and direct marketing to contractors, architects, and interior designers; propose digital sales enablement, installer portals, and regional content marketing programs to drive lead generation.