Premium Wine Positioning Aperture Cellars specializes in expressive Bordeaux style wines from Sonoma County, indicating an opportunity to target high-end wine connoisseurs and upscale hospitality businesses seeking premium offerings.

Partnership Expansion Recent collaborations with Montage International and local chefs demonstrate Aperture Cellars' openness to sponsorships, events, and exclusive experiences, opening avenues for premium event partnerships and brand activations.

Growing Market Presence With revenue estimates between 1 million and 10 million and recent media coverage, there is potential to increase brand visibility and distribute through premium retail channels, restaurants, and tasting rooms.

Digital Engagement Utilizing platforms like Mailchimp and WP Engine, the company is positioned to expand its digital marketing efforts, enabling targeted campaigns to attract wine enthusiasts and club members.

Local Community Focus Partnerships with Healdsburg chefs and the promotion of local initiatives suggest opportunities to collaborate with local food and beverage suppliers for joint marketing efforts and regional brand strengthening.