Strong Customer Loyalty With over 65% of their business generated through customer referrals, Apex Window Films has a highly loyal customer base. This indicates opportunities to develop referral programs or upsell existing clients with new products or services.

Diverse Product Portfolio Offering over 600 product options across residential, commercial, safety, and decorative applications, the company can benefit from targeted sales efforts that match client specific needs with tailored product solutions, expanding their market reach.

Premium Warranty Offerings The use of 3M lifetime limited warranties for residential and 10-15 year warranties for commercial projects demonstrates a focus on quality and durability, providing sales opportunities to highlight the long-term value and reliability of their offerings to prospects.

Energy & Security Focus Specializing in solar, energy control, safety, and security films, Apex is well-positioned to target commercial clients seeking energy savings and enhanced security measures, aligning with current market trends towards sustainability and safety.

Established Local Presence Based in Rochester with a show room and serving Upstate New York and beyond, the company can pursue regional expansion opportunities and strategic partnerships with builders, architects, and property managers to grow their market share.