Broad Vendor Network api GmbH offers a catalog of over 140,000 items and collaborates with more than 400 manufacturers, enabling a one-stop distribution source for Fachhandel, Systemhäuser, Retail and E-Tail partners. This breadth supports cross-sell opportunities across IT infrastructure, security, and software, and can help you streamline procurement and expand product offerings for existing customers.

Value Added Services api's VAD teams (Business Development Managers and System Engineers) provide consulting, planning, installation, configuration, on-site or remote support, training, and joint marketing actions such as workshops and webinars. This creates opportunities to upsell design-to-deploy services, managed services, and co-branded enablement programs to resellers and end users, increasing deal value and partner loyalty.

European Footprint With multi-country presence in Germany, France, the Netherlands, Austria and Sweden and a relocated Baesweiler headquarters, api can support cross-border projects and EU-focused procurement. This facilitates selling multi-country deployments, regional rollouts, and vendor-supported logistics services to resellers serving cross-border customers.

Enablement Programs api emphasizes partner enablement and ongoing training, with opportunities for structured enablement programs, certification tracks, and co-branded webinars. Leverage these assets to accelerate pipeline, shorten sales cycles, and strengthen reseller commitments by offering training-based value.

Security Partnerships Historic partnership with security specialist Soliton Systems shows api's openness to security solutions; leverage this to bundle security software, hardware and services through api's distribution network to SMBs and mid-market customers, aligning with reseller needs for robust IT protection.