Extensive product portfolio Api offers a comprehensive portfolio of over 140,000 products and partnerships with more than 400 national and international manufacturers, presenting a broad cross-sell and upsell opportunity across IT hardware, software, and services.

Strong regional footprint With about 900 employees across Germany, France, the Netherlands, Austria, and Sweden, api has a wide geographic reach and partner network to support multi-country deals, localized service, and regional demand generation.

Value-added services Dedicated VAD teams provide planning, installation, configuration, on-site or remote support, training, and co-marketing assistance, enabling cross-sell of professional services, managed offerings, and security solutions.

Modern logistics and tech State-of-the-art logistics and centralized modern facilities enhance reliability and speed, enabling rapid fulfillment and potential for high-margin logistics or IoT deployment partnerships with resellers and system integrators.

Growth and hiring potential Active talent development and ongoing recruitment indicate capacity for scale and onboarding of new partner programs, making api a strong target for channel-focused initiatives and co-branded campaigns.