Disability inclusive Apogee’s recognition as a Disability Confident Employer signals a strong emphasis on accessible and inclusive workplaces. This creates sales opportunities for accessibility-focused IT and print/workplace services, including assistive tech, compliant document workflows, and inclusive training solutions.

Public sector and charity Recent client acquisitions and partnerships with charities groups, RBVE collaboration, and Charities Buying Group indicate a proven track record selling to not-for-profit and public-facing organisations. Target similar entities with managed IT, print/document services, and flexible workplace solutions.

Managed services footprint As Europe’s largest multi-brand provider of managed workplace services and an independent HP subsidiary, Apogee offers integrated print, document, and IT services. This presents cross-sell opportunities for clients seeking unified, secure, and automated workflows across hybrid and remote environments.

Health & public sponsorship Active involvement in community events and NHS trust sponsorship (Mud Run) demonstrates strong local presence and corporate social responsibility. Leverage this to position against competitors by offering cost-efficient education, community-focused IT procurement, and public-sector-friendly financing and support packages.

Growth and awards Recent awards for innovation in education and rapid client wins suggest momentum in digital transformation initiatives. Use this momentum to target mid-market and education verticals with scalable managed services, automation, and cloud-enabled document workflows.