Market Expansion Apostrophe demonstrated strong growth potential with annual revenues estimated between $10M and $25M before its discontinuation, indicating a viable market for online dermatology and wellness services and potential for similar offerings.
Customer Base The company connected consumers seeking personalized skin care solutions, suggesting opportunities to target health-conscious individuals interested in teledermatology and personalized medication management.
Strategic Acquisition Hims & Hers acquired Apostrophe for $190 million, highlighting a significant interest in dermatology and telehealth segments, which could point to emerging partnerships or acquisition opportunities for related health tech companies.
Funding & Investment With a seed round of $6 million led by SignalFire and subsequent scaling via acquisition, there is a demonstrated investor confidence in teledermatology platforms, signaling ongoing investment opportunities.
Digital Marketing Acumen Utilizing platforms such as Google Ads, Amazon Advertising, and analytics tools, Apostrophe's digital marketing strategies reveal effective channels for reaching target demographics in the health and wellness sector.
Apostrophe uses 8 technology products and services including Google Ads, AppNexus, Amazon Advertising, and more. Explore Apostrophe's tech stack below.
| Apostrophe Email Formats | Percentage |
| Last@apostrophe.com | 56% |
| First@apostrophe.com | 30% |
| First.Last@apostrophe.com | 12% |
| FirstLast@apostrophe.com | 2% |
Wellness and Fitness ServicesCalifornia, United States11-50 Employees
Apostrophe has been discontinued as of March 7, 2025. Apostrophe, a Hims & Hers brand, provided access to expert care for your skin online. We connected patients with an expert dermatology team to get customized care for skin concerns like acne, rosacea, hyperpigmentation, and signs of aging. We recommend getting care for your skin through Hims or Hers.
Company Overview
Funding & FinancialsApostrophe has raised a total of $6M of funding over 8 rounds. Their latest funding round was raised on Dec 05, 2019 in the amount of $6M.
Apostrophe's revenue is estimated to be in the range of $10M$25M
Funding & FinancialsApostrophe has raised a total of $6M of funding over 8 rounds. Their latest funding round was raised on Dec 05, 2019 in the amount of $6M.
Apostrophe's revenue is estimated to be in the range of $10M$25M
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