Strategic Partnership Expansion The recent collaboration between Appalachian Mountain Brewery and Bojangles to produce a branded hard sweet tea presents an opportunity to explore co-branded products and limited-edition beverage collaborations with other franchises or regional brands to diversify product offerings and increase market reach.

Geographic Growth Opportunities The opening of a new taproom and restaurant in North Mills River suggests potential for local and regional expansion, appealing to outdoor and tourism markets that align with Boone's High Country community, making targeted regional marketing and distribution partnerships particularly attractive.

Product Diversification Appalachian Mountain Brewery's move into flavored alcoholic beverages, such as the Bojangles Hard Sweet Tea, indicates a growing consumer interest in innovative and approachable drinks, creating sales prospects within specialty beverage distributors and outlets seeking unique regional products.

Market Niche Focus With a mid-sized revenue range and regional presence, the company can benefit from tailored sales strategies aimed at craft beer enthusiasts and retail outlets that value Southern-inspired, approachable craft brews, offering opportunities for targeted outreach and sampling campaigns.

Local Engagement & Events Given their community-centered growth and recent new location, engaging in local festivals, tasting events, and partnerships with regional tourism initiatives can boost visibility, driving sales through increased brand awareness and direct consumer interactions in their key markets.