DXP Leadership Appius has deep experience delivering digital experience platform implementations with Sitecore, Episerver, and Sitefinity, enabling clients to modernize content, personalize experiences, and streamline integrations. The company serves verticals including Travel & Leisure, Membership, Professional Services, Utilities, and Finance, making it a strong partner for mid-market to enterprise brands seeking platform migrations or consolidations. Opportunity for sales: target mid-to-large brands looking to upgrade DXPs, consolidate CMS, and integrate with CRM and marketing automation.

CRM & Automation Capabilities include CRM and systems integration, marketing automation, and full-stack digital marketing services. With HubSpot and Microsoft Advertising in the stack, Appius can offer end-to-end campaigns with closed-loop reporting, data-driven attribution, and seamless data flow between marketing and sales. Opportunity: cross-sell to existing clients and win new finance, travel, or professional services clients needing marketing automation and CRM integration.

Proven Excellence Awarded Sitefinity Digital Experience Marketer of the Year for 2024 in the EMEA region, demonstrating recognition for delivering compelling digital experiences. This credibility can help win RFPs in regulated industries that value security, compliance, and quality. Opportunity: leverage the award in proposals to win larger, multi-year engagements including DXP migrations or digital transformation programs.

Industry Thought Leadership Active engagement with industry events like Brighton SEO and strong SEO-focused insights from client work. This positions Appius to offer SEO strategy, technical SEO, content strategy, and conversion-focused testing. Opportunity: upsell performance marketing services, content optimization, and UX testing to improve organic visibility and paid ROI.

Security & Cloud Tech stack includes AWS, Cloudflare Bot Management, and .NET-based frameworks, highlighting capabilities in secure, scalable deployments and bot protection. Opportunity: present as a security-first, cloud-optimized partner for high-traffic and regulated verticals such as finance and transport, offering hosting optimization, bot defense, and performance reliability as a package.