Limited-edition opportunity Capitalize on seasonal and sport-themed demand by promoting limited-edition juice box formats and flavors aligned with major events, such as soccer, to boost shelf presence and drive short-term trials.

Multi-brand leverage Cross-sell across Apple & Eve and its sub brands (Organics, Fruitables, Quenchers, Waterfruits, Sesame Street) plus store brands under Northland and Seneca to maximize distribution opportunities in supermarkets, club stores, and health outlets.

Channel expansion Target mass merchandisers, warehouse clubs, schools, and convenience stores with family-friendly juice options and value bundles, leveraging Lassonde’s scale while highlighting 100% juice positioning.

Strategic partnerships Pursue co-branding and private-label collaborations with retailers seeking // healthy beverage assortments, emergency supply for institutional accounts, and school procurement programs.

Story and data Highlight heritage as a pioneer in 100% juice with a growth story around new packaging designs and limited-edition formats, supported by data-driven sell sheets and Power BI insights to persuade buyers and executives.