Appleton Downtown Inc.
Non-profit OrganizationsWisconsin, United States11-50 Employees
Appleton Downtown Inc. (ADI) is a nonprofit community coalition based in Appleton, Wisconsin, focused on strengthening the downtown area. Its mission centers on creating an economically robust, safe, and attractive environment that supports business, education, living, and leisure. The organization highlights a diverse downtown ecosystem that includes more than 70 boutiques and specialty shops, plus dining, live music, performing and visual arts venues, family activities, and gathering spaces. As a smaller nonprofit, ADI coordinates with a network of community partners to advance its goals. Recent developments include a partnership with Lawrence University announced in April 2026 to apply classroom concepts to real-world community challenges, collaboration with Fox Valley Pride and the Appleton Police Department to coordinate the promenade and safety (June 2025), and a Valley Transit partnership to operate the Downtown Trolley (June 2023). Based in downtown Appleton, the organization serves as a coordinating body for initiatives affecting downtown business, learning, living, and leisure.