Luxury Experience Appleview River Resort offers a unique combination of mountain views and waterfront accommodations, attracting high-end travelers seeking premium lodgings in the Smoky Mountains area, creating opportunities for premium package sales and exclusive experiences.

Prime Location Located near popular attractions such as the Apple Barn, Pigeon Forge, Gatlinburg, and the Great Smoky Mountain National Park, the resort attracts tourists who are likely to spend on local tours, activities, and dining, presenting cross-promotional sales prospects.

Recognition & Prestige Being recognized as a top resort in the United States and a state finalist enhances its reputation, offering a strong selling point for upselling amenities, loyalty programs, or partnership opportunities with premium brands aiming to target affluent tourists.

Digital Presence With a modern web infrastructure utilizing WordPress and integration with Tripadvisor widgets, there is potential for targeted digital marketing campaigns, online bookings, and partnerships with travel platforms to increase sales channels.

Market Potential Despite having a small employee base, the resort's focus on luxury and its strategic location positions it well to attract upscale clientele, providing opportunities to develop specialized packages or services aimed at high-spending visitors and event organizers.