Quality craftsmanship Leverage Applied Electronics’ American-made, certified-w Welded truss and rigging systems as a premium offering for mid-market events and touring productions seeking reliable, long-lasting structural solutions.

Custom capabilities Target clients requiring bespoke structural solutions; position as a partner for custom build projects beyond catalog items, backed by engineering and sales support to ensure precise specs and on-time delivery.

Entertainment market focus Capitalize on established presence since 1984 in entertainment and production rigging to win projects from venues, production houses, and touring companies looking for proven performance and industry credibility.

Mid-market growth With revenue in the lower-mid range and a 51-200 employee base, pursue scale-up opportunities with mid-sized productions and regional firms that value quality, quick lead times, and reliable service.

Tech-enabled service Highlight integration of modern tech stack (cloud, CRM, email marketing, analytics) to improve quoting, project tracking, and post-sale support, creating a differentiated, responsive customer experience for rigging projects.