Expanding into new regions Recent hiring of a Country Manager for Australia and New Zealand indicates a focus on international growth. This presents an opportunity to explore new markets and establish business relationships in these regions.

Revenue impact tool Applift's IDFA Impact Assessment Calculator provides a tool for publishers and advertisers to assess ad revenue implications of the iOS 14 update. Positioning solutions around revenue preservation can be a compelling sales pitch to address market uncertainty.

Tech stack integration With a tech stack including Google Maps, YouTube, and Facebook, Applift's platform offers compatibility with widely used tools. Leveraging this integration as a value-add proposition can attract businesses seeking seamless technology solutions.

Financial efficiency Despite revenue falling in the $0-10M range, Applift's ability to operate efficiently with $20M funding suggests good financial management. Highlighting cost-effectiveness and ROI potential can resonate with cost-conscious clients.

Combatting fraud Being proactive against mobile advertising fraud with initiatives like DataLift360 and programmatic era studies showcases Applift's commitment to industry integrity. Emphasizing brand safety and fraud prevention measures can build trust with potential clients.