APPS RUN THE WORLD Email Format

Internet PublishingCalifornia, United States11-50 Employees

APPS RUN THE WORLD is a technology market-research firm focused on the applications space. It applies a data-centric approach to identify who buys enterprise applications, from whom, and why, backed by a database detailing how organizations use software across function, size, industry, location, and implementation status, plus contact details for key IT decision-makers.

Based in Pleasanton, California, the company serves vendors, sales and marketing decision-makers, institutional investors, end-users, and other stakeholders in the apps economy, delivering market-sizing data, buyer insights, and leads. A global research team maintains a database of more than 3,000 app vendors and over 100,000 app customers to support clients in a fast-changing market. In November 2022, Silk Inc. partnered with APPS RUN THE WORLD to provide insights on Oracle customers' cloud adoption in a collaborative report.

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