Insights

Growing User Base AppSumo’s platforms reach nearly 150,000 daily websites and engage close to 2 billion unique users each month, indicating extensive market exposure and vast audience targeting opportunities for potential marketing or partnership collaborations.

Diverse Product Offering With free tools via Sumo.com designed to help entrepreneurs expand their online presence and a weekly deals newsletter through AppSumo.com, there is a strong focus on supporting entrepreneurial growth, creating opportunities to sell complementary software or marketing solutions to their engaged user base.

Tech Stack Utilization Leveraging advanced analytics and optimization tools such as Mixpanel, Heap, and Optimizely, AppSumo demonstrates a data-driven approach, signaling an openness to integrated marketing, analytics, and SaaS solutions that enhance user engagement and performance.

Market Positioning Operating within a competitive landscape alongside large peers like ActiveCampaign and GetResponse, AppSumo’s focus on empowering entrepreneurs and small businesses presents sales opportunities for startups offering innovative tools that complement or enhance their platform.

Revenue Appreciation With estimated revenues ranging from one to ten million dollars, there is evidence of sustainable growth potential, making AppSumo an attractive prospect for strategic partnerships, joint ventures, or enterprise-level service offerings.

AppSumo Tech Stack

AppSumo uses 8 technology products and services including Optimizely, AppNexus, Kissmetrics, and more. Explore AppSumo's tech stack below.

  • Optimizely
    A/B Testing
  • AppNexus
    Advertising
  • Kissmetrics
    Analytics
  • Mixpanel
    Analytics
  • Backbone.js
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Heap
    Mobile Analytics
  • reCAPTCHA
    Security

Media & News

AppSumo's Email Address Formats

AppSumo uses at least 1 format(s):
AppSumo Email FormatsExamplePercentage
First@sumo.comJohn@sumo.com
64%
FLast@sumo.comJDoe@sumo.com
22%
FirstLas@sumo.comJohnDoe@sumo.com
7%
First.Last@sumo.comJohn.Doe@sumo.com
7%

Frequently Asked Questions

Where is AppSumo's headquarters located?

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AppSumo's main headquarters is located at 1305 e 6th street, Austin, TX 78702, US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is AppSumo's official website and social media links?

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AppSumo's official website is sumo.com and has social profiles on LinkedIn.

What is AppSumo's NAICS code?

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AppSumo's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does AppSumo have currently?

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As of October 2025, AppSumo has approximately 14 employees across 5 continents, including North AmericaAsiaEurope. Key team members include President: R. F.Head Of Growth: A. M.Owner: M. H.. Explore AppSumo's employee directory with LeadIQ.

What industry does AppSumo belong to?

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AppSumo operates in the Technology, Information and Internet industry.

What technology does AppSumo use?

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AppSumo's tech stack includes OptimizelyAppNexusKissmetricsMixpanelBackbone.jsModernizrHeapreCAPTCHA.

What is AppSumo's email format?

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AppSumo's email format typically follows the pattern of First@sumo.com. Find more AppSumo email formats with LeadIQ.

When was AppSumo founded?

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AppSumo was founded in 2010.

AppSumo

Technology, Information and InternetUnited States11-50 Employees

We promote the best products online to help entrepreneurs kick more butt. 

Our main product is Sumo.com. Free tools to grow your website.
We are utilized by nearly 150,000 daily websites and reach nearly 2 billion unique people a month.

We also run AppSumo.com which is a weekly deals newsletter for entrepreneurs.

Section iconCompany Overview

Headquarters
1305 e 6th street, Austin, TX 78702, US
Website
sumo.com
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2010
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    AppSumo's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    AppSumo's revenue is estimated to be in the range of $1M$10M

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