Insights

Aftermarket Focus APR is an automotive engineering firm dedicated to high-quality aftermarket performance parts for Porsche, Audi, and Volkswagen. Sales opportunities exist in partnerships or distribution agreements for high-performance tuning components, capitalizing on its reputation for engineered excellence.

Performance Campus With a large 78,000 sq. ft. campus in Opelika, APR has the capacity to scale custom engineering and production services. Potential upsell includes contract manufacturing, R&D collaborations, and pilot programs for new performance products.

Tech Driven APR’s technology stack includes .NET, Microsoft ASP.NET, PWA, and Visual Studio, indicating a modern software-enabled product development and customer experience. Sales plays could target enterprise software integrations, digital customization tools, and e-commerce enhancements for performance parts.

Mid-Sized Strength Operating with 51-200 employees and annual revenue in the 100–250 million range, APR sits between smaller boutique shops and larger tuners. This positions it for value-add distribution partnerships, co-branded performance lines, and regional sales expansions.

Strategic Growth Given APR’s established brand in the Porsche, Audi, and VW segments and a focus on high-quality engineering, synergy opportunities exist with luxury performance retailers, sponsorships at motorsports events, and technical training programs to broaden dealer and service network adoption.

Similar companies to APR

APR Tech Stack

APR uses 8 technology products and services including ISO, Microsoft Visual Studio, Microsoft 365, and more. Explore APR's tech stack below.

  • ISO
    Certificates
  • Microsoft Visual Studio
    Development
  • Microsoft 365
    Email
  • UPS
    Logistics
  • PWA
    Miscellaneous
  • .NET
    Programming Languages
  • YouTube
    Video Players
  • Microsoft ASP.NET
    Web Frameworks

Media & News

APR's Email Address Formats

APR uses at least 1 format(s):
APR Email FormatsExamplePercentage
FLast@goapr.comJDoe@goapr.com
93%
FirstL@goapr.comJohnD@goapr.com
3%
Last@goapr.comDoe@goapr.com
2%
First.Last@goapr.comJohn.Doe@goapr.com
2%

Frequently Asked Questions

Where is APR's headquarters located?

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APR's main headquarters is located at 4800 Highway 280 West Auburn, Alabama 36830 United States. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is APR's phone number?

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You can contact APR's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is APR's stock symbol?

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APR is a publicly traded company; the company's stock symbol is CPRI.

What is APR's official website and social media links?

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APR's official website is goapr.com and has social profiles on LinkedIn.

What is APR's NAICS code?

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APR's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does APR have currently?

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As of June 2026, APR has approximately 150 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Owner: A. B.Chairman: J. M.Director Of Sales And Marketing At Apr: M. C.. Explore APR's employee directory with LeadIQ.

What industry does APR belong to?

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APR operates in the Motor Vehicle Manufacturing industry.

What technology does APR use?

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APR's tech stack includes ISOMicrosoft Visual StudioMicrosoft 365UPSPWA.NETYouTubeMicrosoft ASP.NET.

What is APR's email format?

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APR's email format typically follows the pattern of FLast@goapr.com. Find more APR email formats with LeadIQ.

When was APR founded?

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APR was founded in 1997.
APR logo

APR

Motor Vehicle ManufacturingAlabama, United States51-200 Employees

APR LLC is an automotive engineering firm that operates a 78,000-square-foot performance campus in Opelika, Alabama. Founded in 1997, the company emphasizes a corporate philosophy built on integrity, excellence, and innovation. Its core mission is to develop and provide high-quality aftermarket performance products for Porsche, Audi, and Volkswagen vehicles.
Its customer base includes automotive enthusiasts and professionals seeking engineered aftermarket components to enhance driving performance on Porsche, Audi, and Volkswagen platforms. Located in Alabama, APR operates a sizable engineering operation that supports its product development activities within the motor vehicle manufacturing sector.

Section iconCompany Overview

Headquarters
4800 Highway 280 West Auburn, Alabama 36830 United States
Phone number
Website
goapr.com
Stock Symbol
CPRI
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    APR's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    APR's revenue is estimated to be in the range of $100M$250M

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