On-Demand Funding Flexible on-demand invoice funding that can advance up to 95% of chosen invoices, with a simple 3% fee for payments made within 30 days and no long-term contract. This makes Apricity attractive for SMBs seeking cash flow certainty and supplier payment speed. Sales takeaway: target small to mid-sized buyers with high-credit customers and long payment terms, emphasizing quick, risk-light onboarding and the ability to fund specific invoices rather than entire AR portfolios.

Low Friction Entry A low-friction entry is possible via a one-time application fee and no ongoing commitment, enabling prospects to test Apricity’s model before scaling. This should be used to position Apricity as a flexible starter finance option and to upsell higher usage or faster payout cycles as trust grows.

Buyer Partnerships Apricity funds suppliers to businesses with high-credit buyers including government, hospitals, supermarkets, telcos, and mining groups. This positions the firm well for partnerships with procurement teams and accounts payable departments who want to improve supplier reliability and payment terms. Sales approach: pursue supplier networks and channel partnerships with large buyers to embed supplier finance into their procurement programs.

Brand Partnerships The Blues pathway programme partnership provides a channel to build brand awareness and credibility in the community. Leverage this to develop marketing partnerships and referrals with SMBs in relevant industries. Action: develop co-branded content and case studies to attract prospects in logistics, manufacturing, and distribution sectors.

Growth with Scale The business already serves a range of industries with high credit customers and demonstrates the potential to scale given a lean team and growing revenue. Use this to craft expansion plays such as greater automation, higher advance rates, and broader sector coverage. Sales plan: propose tiered financing options, bundled services, and targeted outreach to industries with long AR cycles to accelerate cash flow.