Insights

Industry Advocacy APRO is a nonprofit trade association representing the rent-to-own industry since 1980, suggesting opportunities to offer relationship-based partnerships, sponsorships, and member-focused solutions to a concentrated B2B audience with regulatory and public affairs interests.

Membership Scale With 51-200 employees and a national footprint, APRO members likely require scalable services such as event platforms, member management tools, and targeted marketing that can be offered through enterprise or multi-seat licenses.

Digital Enablement Current tech stack includes WordPress, SEO, and assorted plugins, indicating openness to modernization, site optimization, CRM integration, marketing automation, and performance analytics tailored for associations.

Content & Outreach Active public policy and media engagement focus creates opportunities for PR, thought leadership distribution, and content marketing packages that amplify APRO’s lobbying, compliance updates, and industry insights.

Revenue Growth Fit Given a revenue range of several hundred million and the need to support member services and events, there is potential for solutions in sponsorship management, membership analytics, virtual event tech, and data-driven industry benchmarks.

Similar companies to APRO

APRO Tech Stack

APRO uses 8 technology products and services including WordPress, WooCommerce, Microsoft 365, and more. Explore APRO's tech stack below.

Media & News

APRO's Email Address Formats

APRO uses at least 1 email format:
APRO Email FormatsExamplePercentage
FLast@rtohq.orgJDoe@rtohq.org
100%

Frequently Asked Questions

What is APRO's stock symbol?

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APRO is a publicly traded company; the company's stock symbol is APRN.

What is APRO's official website and social media links?

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APRO's official website is rtohq.org and has social profiles on LinkedIn.

How much revenue does APRO generate?

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As of August 2026, APRO's annual revenue is estimated to be $250M - $500M.

What is APRO's NAICS code?

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APRO's NAICS code is 81391 - Business Associations.

How many employees does APRO have currently?

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As of August 2026, APRO has approximately 68 employees across 5 continents, including North America, Asia and Europe. Key team members include Vice President Membership: J. T., President: G. W. and Business Owner: L. S. Explore APRO's employee directory with LeadIQ.

What industry does APRO belong to?

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APRO operates in the Industry Associations industry.

What technology does APRO use?

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APRO's tech stack includes WordPress, WooCommerce, Microsoft 365, Google Fonts API, Google Cloud, Constant Contact, Microsoft Azure and WP Engine.

What is APRO's email format?

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APRO's email format typically follows the pattern of FLast@rtohq.org. Find more APRO email formats with LeadIQ.

When was APRO founded?

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APRO was founded in 1980.
APRO logo

APRO

Industry AssociationsTexas, United States51-200 Employees

APRO is a nonprofit trade association that has served as the national voice for the rent-to-own industry since 1980. Based in Austin, Texas, it advocates for the RTO sector and represents its interests before federal and state policymakers, the courts, the media, and the public. As an industry body, it coordinates efforts within the RTO community to address regulatory and legislative matters affecting members. Its members are operators and related entities within the rent-to-own space, for whom APRO provides representation and an industry-wide perspective. The organization positions itself as the central national advocate within its sector, informing regulatory debates and public understanding of the RTO industry.

Section iconCompany Overview

Website
rtohq.org
Stock Symbol
APRN
NAICS Code
81391 - Business Associations
Founded
1980
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    APRO's revenue is estimated to be in the range of $250M - $500M

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