ApTap Employee Directory
Financial ServicesEngland, United Kingdom11-50 Employees
ApTap is a London-based company in financial services, founded in 2018, with a mid-sized team. It connects banks and advertisers inside trusted banking apps, enabling customers to spot deals, switch providers, or sign up for services quickly and with little friction. The platform is used by major UK retail banks such as Barclays, Lloyds, Halifax, TSB and BNP Paribas, reaching more than 55 million customers. The company offers three products—Amplify, Bridge, and Compass—that support campaign management, embedded customer journeys, and data-led targeting using verified spending data to improve engagement. Its propositions are aimed at banks seeking revenue and user engagement without overhead, advertisers seeking direct reach within trusted apps, and consumers looking to save on bills without extra sign-ups. In 2025, ApTap announced a partnership with Cuckoo Internet Limited to make switching broadband as simple as checking your bank balance.
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