Regional Expansion AFS is actively expanding in the Middle East and Africa with recent partnerships across UAE, Egypt, Ajman Bank, Libyan Islamic Bank, and Comera Pay. This suggests ongoing demand for cross-border payment solutions and collaboration opportunities with banks and fintechs in these markets.

Corporate Card Growth New digital corporate cards and payments apps launched in UAE and Egypt in collaboration with Mastercard indicate a strong upsell opportunity for corporate card programs, spend analytics, and integrated payment workflows in corporate banking.

SoftPOS Adoption AFS launched SoftPOS across Egypt, signaling momentum for tap-to-phone payments and merchant onboarding capabilities. This creates sales potential for merchants seeking contactless, device-agnostic payment acceptance and simplified POS deployments.

Bank & Fintech Enablement As a leading fintech enabler owned by 37 banks and serving over 60 clients in 20+ countries, AFS represents a prime partner for co-issuing, processing, and digital wallet solutions, enabling financial institutions to accelerate modern payment offerings.

Strategic Leadership Hiring Appointment of a managing director for Egypt and group head of acquiring products, along with regional growth leadership from Adyen background, signals a focus on scaling acquiring services and regional market penetration—opportunities to offer enhanced processing, risk, and growth strategy services.