Total IP Advantage Arasan positions itself as a one-stop Total IP solution provider covering digital IP cores, analog PHY, verification IP, software stacks, and customization services for Ethernet, MIPI, PCIe, USB, UFS, SD/eMMC. Use this to target customers seeking integrated IP with validated silicon and single-point support to reduce time-to-market and integration risk.

Automotive & Mobile Growth Recent announcements include ASIL-B certified MIPI DSI-2 IP and broader support for mobile and automobile SoCs, signaling a focus on automotive-grade reliability and mobile connectivity. This presents opportunities with Tier-1 suppliers and OEMs pursuing certified IP for safety-critical and mobile applications.

New IP Announcements Frequent launches of new IP like Sureboot, UFS 5.0 Host Controller, xSPI + eMMC Combo PHY, and embedded USB IP indicate a steady stream of updated product offerings. Leverage these for upsell and cross-sell campaigns to customers needing latest standards compliance and performance improvements.

End-to-End Licensing Arasan emphasizes a single licensing source and lowest total cost of ownership with seamless SOC integration from PHY to software. Target customers seeking simplified procurement, reduced vendor management, and predictable licensing economics for complex IP portfolios.

Global Reach & Support Headquartered in San Jose with a focused mid-size team (51-200 employees) and proven, silicon-proven IP offerings across key interfaces (Ethernet, MIPI, PCIe, USB, UFS, eMMC). Approach mid-market chip designers and growing startups aiming for rapid validation, predictable support, and faster time-to-market in mobile and automotive segments.