Archery Trade Association
Sporting Goods ManufacturingMinnesota, United States11-50 Employees
The Archery Trade Association is a trade organization that serves manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting sector. Founded in 1953 and based in New Ulm, Minnesota, it operates within the sporting goods manufacturing industry with a focus on growing participation by recruiting and retaining archers and bowhunters, along with providing education and industry advocacy. The association functions as a neutral industry body that supports the interests of its members and the broader archery community. It owns and operates the ATA Trade Show, a central event for the archery and bowhunting community and the largest, longest-running trade show in the sector on a global scale. The ATA positions itself as a facilitator of manufacturing and retail success through advocacy and industry promotion. In January 2026, the organization announced a partnership with the National Field Archery Association (NFAA) and Scholastic 3D Archery to introduce competitive archery during ATA Show Week for the first time.
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