Niche Expertise Archetype Architecture specializes in residential renovation, townhouse design, and interior spaces within New York City, offering tailored architectural and interior solutions that appeal to high-end residential clients seeking personalized service.

Collaborative Approach With a focus on team collaboration among licensed designers, the firm emphasizes delivering creative and timeless designs, positioning itself as a boutique provider capable of catering to clients valuing bespoke and detail-oriented projects.

Growth Potential Operating with an annual revenue between 1 million and 10 million and a relatively small team, Archetype presents opportunities for expansion through targeted marketing to upscale residential markets and by expanding service offerings.

Technology Utilization Leveraging modern web and project management tools such as React, Google Maps, and Sentry, the firm demonstrates a commitment to integrating technology for efficient project delivery—an attractive feature for clients seeking innovative design processes.

Market Comparison Compared to larger competitors like Gensler and Perkins Eastman, Archetype has niche focus and agility that could be leveraged to attract clients looking for personalized, boutique services in the NYC luxury residential segment.