Innovation in Product Line Archetype Frameless Glass actively launches new and seasonal products like 'Snowfall' and 'Sea Salt,' demonstrating a focus on innovative architectural glass solutions that can attract design-conscious clients seeking unique glass features.

Digital Engagement Recent digital initiatives include enhancing newsletters and blogs with new features such as Product Focus, providing opportunities to leverage content marketing and email campaigns for lead nurturing and product promotion.

Market Positioning With estimated revenues between 1M and 10M and a small team, Archetype is a nimble player in the wholesale building materials industry, offering potential for personalized service and collaborations with larger firms to expand market share.

Industry Trends The company's focus on custom architectural glass aligns with current market trends toward aesthetic architectural elements, presenting opportunities to partner with architects and designers for high-end projects.

Technology Utilization Employing a variety of web and security technologies such as Varnish, Google Fonts API, and reCAPTCHA, Archetype demonstrates a commitment to a robust online presence that can support lead generation and customer engagement efforts.