Expanding Product Range With over 3000 products sourced from more than 15 quality manufacturers, Architectural Iron Designs offers a broad selection of architectural metals and decorative iron components, presenting multiple cross-selling and upselling opportunities.

Market Niche Focus Specializing in wrought iron and ornamental iron projects, the company targets a specific segment of the wholesale building materials industry, which can be leveraged to tailor targeted marketing campaigns and product offerings.

Growth Potential Operating with revenue between 1 million and 10 million and a lean team of up to 50 employees, the company shows opportunities for scalable partnership and supply chain development to support their growth trajectory.

Recent Leadership Shift The promotion of Joseph Alves to General Manager indicates a potential focus on strengthening operational leadership, which could open avenues for strategic collaborations, consulting, or process improvement services.

Digital Engagement Utilizing e-commerce platforms like Magento and marketing tools such as Mautic, the company demonstrates an investment in digital channels, providing opportunities for digital marketing, online sales enhancement, and targeted content campaigns.