Strong Audience Reach Are Media engages a substantial 60 percent of Australian women daily across multiple channels including magazines, digital platforms, video, social media, podcasts, and events, offering extensive opportunities to reach highly targeted and engaged demographics.
Expanding Content Portfolio With flagship brands like The Australian Women’s Weekly, Marie Claire, and ELLE, along with new editions like WHO Magazine, Are Media demonstrates ongoing growth and diversification in premium women-focused content, opening avenues for branded content, sponsorships, and strategic partnerships.
Digital and Tech Integration Utilizing advanced digital tools and platforms such as Facebook Pixel, Adobe Premiere Pro, and .NET technology, Are Media emphasizes a strong digital infrastructure that can support innovative advertising solutions, targeted campaigns, and data-driven marketing opportunities.
Leadership and Talent Growth Recent hires of senior personnel including editors, sales leads, and general managers indicate a focus on strengthening executive expertise and operational capacity, which can facilitate customized marketing solutions and premium ad placements to meet client needs.
Market Position and Opportunities As Australia's leading omnichannel content company for women with a revenue range between $50M and $100M, Are Media's dominant market position and recent partnerships, such as with Australian Radio Network, present strong opportunities for collaborative advertising, content sponsorships, and innovative experiential campaigns targeting female consumers.