Focusing on small businesses Ari Industries, with a small employee count, could cater well to small and medium businesses seeking automation machinery solutions due to potentially more personalized attention and flexibility in customization.

Competitive pricing advantage Given its revenue range and comparison to similar companies, Ari Industries may offer competitive pricing for its automation machinery, attracting cost-conscious customers looking for value for their investment.

Geographically targeted approach Being based in Ohio, Ari Industries could strategically target local industries in the Midwest, leveraging proximity advantages for sales, service, and quick response to customer needs.

Opportunity in emerging sectors Exploring growth opportunities in emerging industries that require automation solutions, such as renewable energy or advanced manufacturing, could be a sales strategy for Ari Industries to expand its market reach.

Differentiation through technology By emphasizing its tech stack and any innovative solutions, Ari Industries can differentiate itself in the market, showcasing technological prowess to attract tech-savvy customers looking for cutting-edge automation machinery.