Streaming expansion The Coyotes have pursued direct-to-consumer streaming partnerships with Kiswe Mobile and Scripps Sports, indicating openness to tech-enabled distribution and potential upgrades or additional streaming sponsorship packages for fan access, data insights, and regional content monetization.

Arena and assets Plans to acquire land in Northeast Phoenix suggest potential partnerships around arena development, sponsorships, real estate adjacent opportunities, and community-based events that can be monetized through corporate teams, hospitality, and experiential marketing.

Community engagement Active street hockey initiatives and charity collaborations with Equality Health and United Food Bank illustrate opportunities for cause-driven sponsorships, branded events, and player-influencer activations to enhance local brand presence and community impact.

Brand and merchandise New Arizona-themed jerseys and third jersey launches signal ongoing merchandising opportunities, including co-branded apparel, regional lifestyle collaborations, and licensing partnerships that can drive fan acquisition and retailer partnerships.

Revenue scale With a mid-market revenue range and comparable peers in the region, there is room to package stadium signage, hospitality suites, and digital engagement offers into tiered sponsorship deals, plus targeted B2B collaborations with local businesses and schools.