Arjuna Solutions Email Format

Software DevelopmentDistrict of Columbia, United States11-50 Employees

Arjuna Solutions is a small software development firm based in Washington, DC, that applies Behavioral Economics Modeling to optimize pricing and revenue performance for B2C campaigns. The company offers a software-as-a-service platform designed to improve lifetime price performance while retaining customers and reducing costs per solicitation. Its approach builds individualized models for each consumer in the context of a single B2C scenario at a specific moment, reflecting time-sensitive sentiment to guide pricing and how campaigns allocate solicitation resources.

Its target market comprises organizations running direct-to-consumer campaigns, including nonprofit groups seeking fundraising optimization through behavioral economics and AI-driven insights. It positions itself at the intersection of software development, behavioral economics, and AI services, with a track record of partnerships and leadership appointments that support nonprofit fundraising and related initiatives. In 2022, Arjuna expanded its leadership through the addition of an advisory board member, signaling ongoing organizational development.

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