Market Leading ARKANA positions itself as the leading App Marketing and ASO agency in Spain with a decade of experience and a portfolio including CaixaBank and Santander, indicating strong credibility to target mid to large Spanish app developers seeking growth and ROI optimization.

Tech Driven The combination of proprietary technology such as MUAK (affiliates) and EMMA (MMP) suggests a unique value proposition for clients needing transparent attribution, fraud control, and automated personalized push/In-App communications, presenting a cross-sell opportunity to enhance measurement and retention.

Full Lifecycle ARKANA offers 360-degree product strategy, UI/UX, data analytics, acquisition, retention, and ASO, enabling a pitch to clients seeking a single partner for end-to-end app growth, reducing vendor fragmentation and potentially increasing deal size.

Growth Focus With a mobile growth plan and high-quality mobile traffic via an owned network, propose targeting growing apps in Spain and across Europe that need scalable UA, retention strategies, and performance-based ROI improvements aligned with their growth ambitions.

Scale Readiness ARKANA serves both startups and corporates, indicating flexibility to engage on varied project scopes and budgets; this opens opportunities to upsell from initial pilot engagements to broader enterprise programs leveraging the MEGA tech stack.