Diversity Leadership The appointment of Tiffany Wilkerson as the first female and African American general manager highlights the company's commitment to diversity and inclusion, which can be leveraged for targeted outreach and inclusive marketing strategies.

Community Engagement As a regional public relations entity operating in Arkansas, the company has strong local ties, offering opportunities for community-focused campaigns and events to boost brand visibility and public goodwill.

Event Promotion Potential The Arkansas State Fair's focus on organizing large-scale events presents avenues to introduce digital tools and promotional services that enhance event marketing and attendee engagement.

Technology Adoption The company's use of advanced tech stack components such as AppNexus and Fastly indicates openness to modern digital advertising and content delivery solutions, opening opportunities for innovative marketing solutions.

Limited Financial Data While specific revenue figures are unavailable, the small team size suggests a niche operation with potential for scalable marketing solutions tailored to regional organizations seeking cost-effective growth opportunities.