Leadership Diversity The Arkansas State Fair has made a notable commitment to diversity and inclusion by appointing Tiffany Wilkerson as the first African American and female general manager, indicating a forward-thinking leadership team open to innovative partnerships and community engagement opportunities.

Community Engagement As a prominent public relations entity with a significant local presence in Little Rock, the company is well-positioned to partner with organizations seeking to enhance their community outreach and brand visibility during major events.

Event Technology Usage The company's utilization of advanced event management and digital marketing tools such as AppNexus, Mautic, and EventON suggests an openness to adopting cutting-edge technology for event experiences, offering opportunities for tech-driven solutions or sponsorships.

Financial Scale With an annual revenue estimated between $10 million and $25 million, the Arkansas State Fair demonstrates substantial market presence, providing a platform for high-value sponsorships, partnerships, and service offerings in event promotion and management.

Market Position As part of the regional fair industry with competitors like Kansas State Fair, the Arkansas State Fair holds a strong regional reputation, making it a potentially strategic partner for business development efforts targeting large-scale public events and entertainment sectors in Arkansas.