Strong Market Presence Armaly Brands has established a significant share in the polyester sponge segment with popular products like Estracell®, AutoShow®, and Armaly ProPlus®, indicating ongoing demand from both consumer and professional buyers.
Recent Acquisition Growth The acquisition of Brillo® and the launch of a new Brillo® Estracell® line suggest opportunities for cross-selling and expanding distribution channels within the cleaning and household products sector.
Industry-Leading Reputation As the maker of the globally recognized Brillo® brand, Armaly Brands benefits from high brand loyalty and visibility, which can be leveraged to introduce new product lines or expand into related cleaning categories.
Mid-Size Potential With a workforce of 51-200 employees and revenues between 50M to 100M dollars, the company presents a promising target for sales efforts aimed at mid-market manufacturing and supply chain partnerships.
Digital Engagement Utilizing platforms like Squarespace and Google Analytics indicates an active online presence, offering opportunities for digital marketing collaborations and data-driven outreach to boost sales and brand engagement.
Armaly Brands uses 8 technology products and services including Squarespace, Webpack, Microsoft 365, and more. Explore Armaly Brands's tech stack below.
| Armaly Brands Email Formats | Percentage |
| First.Last@armalybrands.com | 48% |
| First@armalybrands.com | 2% |
| First.Last@armalybrands.com | 48% |
| First@armalybrands.com | 2% |
ManufacturingMichigan, United States51-200 Employees
Armaly Brands products are the choice of more than two thirds of consumer and professional buyers who prefer polyester sponges - Estracell® , AutoShow®, Armaly ProPlus® brands. Armaly Brands acquired Brillo®, the world's most recognized cleaning brand, and continued its history of innovation with the introduction of a new line of Brillo® Estracell®
Company Overview
Funding & FinancialsArmaly Brands's revenue is estimated to be in the range of $50M$100M
Funding & FinancialsArmaly Brands's revenue is estimated to be in the range of $50M$100M
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