Expansion momentum Armen Living has been actively expanding its footprint in 2025–2026 with new showrooms in High Point, North Carolina, a 12,000-square-foot property, and a dedicated addition of a modular outdoor kitchen collection. This growth signals opportunity to target retail partnerships, showroom collaborations, and regional distribution deals to capitalize on increased brand presence and customer traffic.

Outdoor specialization The firm is elevating its outdoor living offerings with the Solara Collection and a new modular outdoor kitchen line, indicating a strategic emphasis on outdoor spaces. This creates cross-sell potential with outdoor accessories, fabrics, and durable finishes for hospitality, contract, and high-end residential clients seeking cohesive outdoor environments.

Acquisition activity Armen Living’s acquisition of Uwharrie Chair Co. expands its outdoor furniture capabilities and manufacturing breadth. Sales opportunities include leveraging the combined product lines for bulk orders, co-branding ventures, and longer-term contract manufacturing or wholesale arrangements with retailers looking for a broader outdoor portfolio.

Brand positioning With a focus on contemporary, fashion-forward design and mixed-media high-performance fabrics, Armen Living targets upscale residential, hospitality, and contract segments. There is potential to pursue sponsorships, like design collaborations and hospitality partnerships, and to expand into urban showrooms or trade events to reach decision-makers in these markets.

Digital commerce readiness Operating on Shopify with integrated payments and business tools suggests a scalable direct-to-consumer and wholesale e-commerce model. Sales opportunities exist in optimizing retailer onboarding, B2B wholesale pricing, and lead generation through enhanced online catalogs, virtual showroom experiences, and targeted digital marketing to drive retailer and customer conversions.