Insights

UK Manufacturer Reach Armitage Pet Care is the largest independent UK pet product manufacturer and distributor with a long history, extensive brand portfolio, and Made in the UK ethos, indicating strong domestic distribution capabilities and potential for wholesale partnerships.

Royal Warrant Prestige Holding the Royal Warrant as Pet Food Manufacturer to Queen Elizabeth II, Armitage has recognized credibility and premium positioning that can be leveraged in premium product pitches, co-branding, and exclusive distribution opportunities.

Global Footprint Exports to over 25 countries suggest established international channels and potential for expanding ecommerce and cross-border sales, especially to retailers seeking diversified pet product lines.

Growth & Ownership Past partnerships and acquisitions by Rutland Partners and Spectrum Brands, along with recent platform upgrades, indicate a company focused on scaling operations and e-commerce, presenting opportunities for channel expansion, private label, or distribution deals.

Tech & E‑commerce Utilization of AWS, Shopify, WordPress, and Mailgun indicates a modern digital stack and online commerce readiness, enabling sales development teams to pursue online marketplace partnerships, digital marketing collaborations, and direct-to-consumer initiatives.

Similar companies to Armitage Pet Care

Natures Menu
10<$1M
Petface
13$1M - $10M
Burns Pet Nutrition
36$25M - $50M
Felix
330$25M - $50M
Pets Corner
473$10M - $25M
Mars Petcare
24$25M - $50M

Armitage Pet Care Tech Stack

Armitage Pet Care uses 8 technology products and services including Hotjar, Amazon Web Services, WordPress, and more. Explore Armitage Pet Care's tech stack below.

Hotjar
Analytics
Amazon Web Services
Cloud Hosting
WordPress
Content Management System
MySQL
Database
Shopify
E-commerce
Amazon Simple Email Service
Email
Mailgun
Email
Microsoft 365
Email

Media & News

Armitage Pet Care's Email Address Formats

Armitage Pet Care uses at least 4 email formats:

Armitage Pet Care Email Formats	Example	Percentage
First.Last@armitages.co.uk	John.Doe@armitages.co.uk	86%
FLast@armitages.co.uk	JDoe@armitages.co.uk	5%
First@armitages.co.uk	John@armitages.co.uk	4%
FirstLast@armitages.co.uk	JohnDoe@armitages.co.uk	5%

Frequently Asked Questions

What is Armitage Pet Care's phone number?

You can contact Armitage Pet Care's main corporate office by phone at

+44-441159****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Armitage Pet Care's official website and social media links?

Armitage Pet Care's official website is armitages.co.uk and has social profiles on LinkedIn.

How much revenue does Armitage Pet Care generate?

As of July 2026, Armitage Pet Care's annual revenue is estimated to be <$1M.

What is Armitage Pet Care's NAICS code?

Armitage Pet Care's NAICS code is 31-33 - Manufacturing.

How many employees does Armitage Pet Care have currently?

As of July 2026, Armitage Pet Care has approximately 51 employees across 2 continents, including Europe and North America. Key team members include Head Of Customer Supply Chain: M. J., Director Of Sales & Marketing: A. J. and Director Of Sakes And Marketing: A. J. Explore Armitage Pet Care's employee directory with LeadIQ.

What industry does Armitage Pet Care belong to?

Armitage Pet Care operates in the Consumer Goods industry.

What technology does Armitage Pet Care use?

Armitage Pet Care's tech stack includes Hotjar, Amazon Web Services, WordPress, MySQL, Shopify, Amazon Simple Email Service, Mailgun and Microsoft 365.

What is Armitage Pet Care's email format?

Armitage Pet Care's email format typically follows the pattern of First.Last@armitages.co.uk. Find more Armitage Pet Care email formats with LeadIQ.

Armitage Pet Care

Q: What is Armitage Pet Care's phone number?

You can contact Armitage Pet Care's main corporate office by phone at +44-441159****.

Q: What is Armitage Pet Care's official website and social media links?

Armitage Pet Care's official website is armitages.co.uk. Armitage Pet Care has social profiles on LinkedIn.

Q: How much revenue does Armitage Pet Care generate?

Armitage Pet Care's annual revenue is estimated to be <$1M.

Q: How many employees does Armitage Pet Care have currently?

Armitage Pet Care has approximately 51 employees.

Q: What industry does Armitage Pet Care belong to?

Armitage Pet Care operates in the Consumer Goods industry.

Q: What technology does Armitage Pet Care use?

Armitage Pet Care's tech stack includes Modernizr, WordPress, Mailgun, PHP, Hotjar.

Q: What is Armitage Pet Care's NAICS code?

Armitage Pet Care's NAICS code is 31-33 (Manufacturing).

Consumer GoodsEngland, United Kingdom51-200 Employees

Armitage Pet Care is a Nottingham-based manufacturer and distributor of pet products, offering a range of food, toys and accessories for dogs, small animals, cats, birds and fish. Founded in 1775, it is one of the UK's oldest pet product companies and has held the Royal Warrant as Pet Food Manufacturer to Queen Elizabeth II since 1976. The company promotes a Made in the UK ethos and maintains stringent ethical policies while building a portfolio of recognized brands and exporting to more than 25 countries.

As the largest independent player in the UK pet-products market, Armitage supplies a broad line of brands to retailers and consumers, covering multiple pet categories. Its brand roster includes Good Boy, Good Girl, Wafcol, Rotastak, Algarde, Kagesan, Gussie, Wild Bird and Phoenix. In 2020 the company formed a partnership with Drax Executive Limited to help establish a platform for future growth.