Smaller Firm Target Arnold Athletic Assn as a lean software shop serving niche clients; emphasize cost-effective, scalable solutions and personalized support to fit their compact team size.

Tech Stack Leverage their existing technologies (Windows Server, Microsoft IIS, Open Graph) to propose compatible solutions and upgrades, and suggest modernization options that integrate with DFP, Comscore, and analytics tooling.

Digital Marketing Highlight opportunities around web presence, analytics, and ad tech integration given their use of DoubleClick for Publishers and Comscore; offer expanded measurement, tag management, and performance analytics services.

Local Focus Prioritize regional engagement in Missouri and nearby markets; propose cloud, security, and compliance offerings suitable for small to midsize software teams with local support.

Growth Path Position scalable CRM, project management, and development productivity tools as a pathway for efficiency gains as the company grows beyond a two-to-ten employee range.