Niche Market Focus Around The Block Quilts operates within the specialized niche of quilting and textile crafts, which presents opportunities to tailor marketing and product offerings that cater specifically to quilting enthusiasts and hobbyists.

Limited Scale Potential With a small team of 2-10 employees, the company may benefit from scalable, cost-effective solutions like online sales channels, digital marketing, and small-batch product offerings to increase market reach without substantial resource investment.

Market Community Engagement Given the company's focus on quilting, establishing partnerships with quilting communities, craft fairs, and online forums can enhance brand awareness and create avenues for recurring sales and customer loyalty.

Technology Adoption While specific tech stack details are not provided, leveraging e-commerce platforms and social media marketing can significantly boost sales and visibility within niche craft markets.

Competitive Positioning Compared to larger competitors like Missouri Star Quilt Company, Around The Block Quilts can differentiate itself through personalized customer service, unique product selections, and community-based marketing strategies to attract a loyal customer base.