Niche Market Focus As a small company operating within the airlines and aviation industry with a specialized focus on quilts, there is potential to develop tailored fabric and accessory products that enhance comfort for airline passengers or airline branding initiatives.

Local Presence Advantage Located in Portland, MI, Around The Block Quilts can capitalize on local craft fairs, community events, and regional supply chains to increase brand awareness and build loyal customer bases.

Complementary Partnerships The company's niche complements larger quilting and craft suppliers, creating opportunities for collaboration, co-marketing, or bundled product offerings with established brands like Fat Quarter Shop or Missouri Star Quilt Company.

Limited Scale and Agility With a small team, Around The Block Quilts can quickly adapt to emerging market trends or customer preferences, making it agile for custom projects or niche product lines that can differentiate it from larger competitors.

Potential for Digital Engagement The company's website and social media platforms present opportunities for targeted marketing campaigns, online tutorials, or craft communities that can drive e-commerce sales and expand customer outreach beyond local boundaries.