Luxury Market Niche Around the Collar operates within the high-end retail segment, specializing in custom-made leather pet accessories, offering exclusive products which appeal to affluent pet owners interested in luxury goods.

Growing Revenue Potential With an estimated revenue range of 1 million to 10 million dollars, the company demonstrates significant growth prospects, making it a promising target for tailored sales strategies aimed at expanding their product line or increasing market share.

E-Commerce Integration Utilizing advanced online sales technologies such as Apple Pay and comprehensive web functionalities, the company emphasizes a seamless digital shopping experience, ideal for deploying targeted digital marketing or personalized sales approaches.

Niche Customer Base Small team size of 11 to 50 employees suggests a boutique operation likely focused on personalized service, presenting opportunities for high-touch sales engagement and premium service offerings to deepen customer loyalty.

Competitive Positioning Operating alongside industry giants like Chewy and Rover.com but with a specialized, luxury focus, Around the Collar can be approached with premium product proposals and exclusive partnership opportunities to elevate their brand presence.