Established Market Presence Arrow Ford has been serving Abilene and the Big Country since 1964, indicating strong local brand recognition and customer loyalty which can be leveraged for cross-selling new vehicle models and after-sales services.

Mid-Size Dealership With a workforce of 51-200 employees and annual revenues between 50 and 100 million dollars, the dealership presents an opportunity to target mid-market consumers seeking reliable and accessible automotive solutions.

Digital Engagement The company's online presence through its website suggests potential for expanding digital marketing efforts, including online financing options and tailored promotions to attract new buyers and retain existing customers.

Growth Potential Being part of a competitive regional market alongside similar-sized entities indicates opportunities to differentiate through customer service initiatives, innovative sales campaigns, and targeted outreach to increase market share.

Focus on Local Community As a locally owned dealership with a long history, there is potential to strengthen community engagement and loyalty programs that could boost repeat business and referrals within the local area.