Small Team Potential Arrowplane operates with a very small team, indicating a flexible, partner-friendly model that scales through subcontracting or white-label arrangements. This structure is well-suited for mid-market clients who need dedicated digital services without the overhead of a full-time agency. Position as a scalable, reliable partner for website design, development, and ongoing maintenance that can work under the client’s brand. The nearly 20-year track record is a trust signal for repeat business and long-term engagements.

SEO and Performance The stack shows emphasis on SEO and front-end performance, with Yoast SEO, Google Analytics, Autoptimize, and ScrollReveal. This suggests strengths in on-site optimization and engaging experiences. Opportunities include SEO audits, GA4 migration, custom analytics events, dashboards, and speed improvements for content-heavy sites, SaaS marketing pages, or e-commerce. Consider offering retainers for ongoing optimization, reporting, and iterative improvements.

Analytics Driven Upsell With existing Google Analytics usage, Arrowplane can be positioned as a data-driven marketing partner. Propose analytics consulting, GA4 setup and migration, event tracking, conversion funnels, and custom dashboards to drive measurable ROI. Target buyers in software, professional services, manufacturing tech, and other growth-oriented industries that invest in marketing optimization and CRO.

Security and Compliance FingerprintJS usage indicates attention to user identification and security considerations. This can be positioned for clients with privacy and data protection needs. Offer privacy assessments, cookie consent management, GDPR/CCPA readiness, and security hardening for CMS deployments. Position as a partner for regulated industries or firms with sensitive customer data.

Vertical Market Targeting Signals point to aerospace and manufacturing opportunities given similar companies in the region. Leverage the Twin Cities ecosystem to pitch aerospace or industrial clients that require industry-specific websites, dealer portals, and scalable CMS solutions. Propose vertical-focused packages, content architecture, lead capture, and ongoing site maintenance tailored to manufacturing and aerospace networks.