Custom Framing Appeals Target potential customers seeking preservation-quality framing for keepsakes, diplomas, and fine art, highlighting the shop's use of preservation mats and glass along with personalized design assistance.

Accommodates Small Biz Engage local schools, startups, and small businesses needing credential framing, awards, or office artwork, emphasizing flexible service for a lean team and quick turnaround.

Fine Art & Gifts Upsell opportunities through the in-store offering of fine art, pottery, jewelry, and giclee prints to customers purchasing framing services, creating cross-sell potential.

Local Market Position Differentiate from larger chains by highlighting bespoke, preservation-focused framing and designer expertise to attract customers seeking craftsmanship and personalized service in Lafayette.

Digital & Partnerships Leverage online presence and partnerships (YouTube, social platforms, forms) to drive leads, showcase projects, and coordinate custom framing orders for local residents and small businesses.