Targeted Art Audience Art of John French's focus on promoting original artwork and showcasing a unique 'Off the Couch, Art of the Road Trip' collection positions it well to attract art collectors, travel enthusiasts, and fans of landscape and travel-inspired art, offering opportunities to market premium art supplies and exclusive art prints.

Local and Niche Marketing Based in Ishpeming, Michigan, the company has a strong regional identity that can be leveraged to connect with local art communities, galleries, and regional art events, providing a pathway to partnerships and targeted promotional campaigns.

Emerging Digital Presence With a website utilizing modern tools like Elementor and SEO frameworks, there is potential to expand digital marketing efforts, increase online visibility, and attract customers interested in art supplies or artwork via targeted advertising and content marketing.

Collaborate with Art Platforms Having similarities with prominent art marketplaces such as Saatchi Art and Etsy suggests opportunities for collaborations, selling art supplies, or cross-promotions through established online art platforms to reach wider audiences.

Customer Engagement Strategy The artist’s active promotion of exhibitions and travel stories creates an engaging narrative that can be expanded into online workshops, art classes, or exclusive collections, providing avenues to monetize community engagement and increase sales of art supplies and merchandise.