Strategic Industry Positioning Art of Procurement has positioned itself as a key media and intelligence leader in procurement, continuously expanding its offerings through acquisitions and partnerships, which signals ongoing growth opportunities in targeted procurement and supply chain markets.

Technology Partnerships The company's recent collaborations with major providers like SAP and Synertrade highlight its focus on digital transformation and innovative procurement solutions, presenting chances to offer complementary technology services or integrations.

Content and Community Engagement With a strong content-driven model, including podcasts, newsletters, and whitepapers, Art of Procurement attracts engaged procurement professionals, creating prospects for targeted content sponsorships, advertising, or customized educational offerings.

Growth through Acquisition The acquisition of Buyers Meeting Point and MyPurchasingCenter demonstrates a commitment to expanding its community and content base, opening opportunities for partners to collaborate on community management, event sponsorships, or joint marketing initiatives.

Market Focus and Reach Operating within a niche with competitors such as Spend Matters and Procurement Leaders, Art of Procurement offers opportunities for sales of specialized procurement tools, consultancy services, or tailored data solutions to a highly relevant professional audience.