Brand Power Leverage Arterra’s market-leading portfolio, including seven of Canada’s top 20 brands (Jackson-Triggs, Inniskillin, Woodbridge by Robert Mondavi, Kim Crawford, Ruffino, Sawmill Creek, Wallaroo Trail) to propose premium-in-premise and on-store visibility programs that boost cross-sell opportunities and brand loyalty.

Expansion & Acquisitions Target growth channels tied to recent acquisitions and new brand launches (Angels Gate Winery, Le Clos Jordanne, MXM 16% Hard Flavoured Wine). Propose collaboration on distribution expansion, exclusive SKUs, and co-branded promotions to capture new customer segments.

Data-Driven Growth With leadership in marketing insights and performance analytics, position itself for data-enabled sales plays. Offer advanced retailer analytics, shelf-availability optimization, and in-store execution insights to improve retailer compliance and promotional ROI.

Field & Visibility Capitalize on GoSpotCheck partnership to enhance retail visibility through image recognition. Develop field-sales programs focused on real-time compliance, merchandising standards, and rapid reallocation of shelf space to high-potential SKUs.

Market Positioning Align proposals with Arterra’s premium vineyard network and diverse price tiers to target national accounts, hospitality/hotel groups, and premium grocery/liquor chains seeking a strong Canadian-imported/wine portfolio, plus seasonal and limited-edition releases.