Strategic Positioning Leverage Artex as a key textile supplier within the Hunter Douglas ecosystem to upsell premium fabrics for sun shading, blinds, and decorative textiles across both existing and new product lines.

Brand Portfolio Target opportunities to expand sales across Artex brands De Ploeg, Kendix, Artelux, Your Edition and Loft79 by aligning fabric innovations with customer design trends in interior design, architecture, and furniture showrooms.

Tech Enablement Utilize the company’s use of Adobe Creative Suite and Power BI to offer data-driven design proposals, virtual fabric visualization, and analytics-backed pricing and mix optimization for retailers and architects.

Expansion Readiness Position Artex as a scalable textile supplier capable of supporting Hunter Douglas’s global footprint, offering flexible production and quick-turn capabilities for new collections and limited runs.

Market Opportunity Capitalize on being a main textile supplier for sun shading and window covering products; pursue cross-sell to architectural and interior design channels, including furniture and decor stores, to broaden adoption of Artex fabrics.