Niche Craft Target mid to high-end residential customers in South Florida seeking bathtub, bathroom reglazing and kitchen refinishing solutions, highlighting a 5-year warranty and 25 years of experience to differentiate from larger DIY-focused retailers.

Limited Capacity Leverage the small team (2-10 employees) as a selling point for personalized service, while exploring partnerships with larger local contractors or property managers to scale project opportunities without compromising service quality.

Warranty Advantage Emphasize the 5-year warranty on reglazing and refinishing services in marketing to reduce buyer risk, potentially upselling maintenance plans or bundled upgrades for bathrooms and kitchens.

Digital Reach Utilize existing tech stack signals (Google Analytics, SEO tooling) to identify high-intent website visitors and retarget homeowners and contractors in Boca Raton and surrounding areas with service-focused campaigns.

Market Positioning Position against large national players by highlighting local expertise, quick turnaround, warranty, and tailor messaging to property managers, real estate agents, and remodeling contractors who value reliable, local refinishing partners.