Arts Marketing Association
Professional Training and CoachingEngland, United Kingdom11-50 Employees
Arts Marketing Association (AMA) is a UK membership organization focused on marketing professionals in arts, culture, and heritage. It provides programming, practical training, and resources to help members build essential skills, share ideas, and engage audiences. The association counts more than 4,300 members across theatres, museums, dance venues, orchestras, festivals, galleries, and heritage sites, and is based in Cambridge, England. It aims to foster learning, growth, and collaboration among members and their audiences. It sits within the professional training and coaching sector, positioning itself as the UK's sole membership body dedicated to this marketing community. In 2025, AMA announced the Digital Heritage Hub, a collaborative effort developed and managed in partnership with the University of Leeds and the Heritage Digital Consortium to address digital questions facing the UK heritage sector.
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